The concept of 'food justice' recognizes the need for systemic changes to correct imbalances in the availability of “good” food based on socioeconomic status and unjust policy decisions. Many proposals and transformative policies are suggested to ensure equitable access to affordable, nutritious, and culturally-relevant food.

Still hunger, lack of food and the prevalence of diet-related diseases in low-income and minority communities continue in the U.S. food system.

Advancing policies and building a social movement around these initiatives is highly dependent on a number of factors including the creation of dominant narratives that are robust enough to sustain these issues by shaping public opinion and advancing policy decisions that are more equitable in impact.

This research examines the narratives used by food justice advocates in New Mexico to create a New Mexican food justice discourse. We also reflect on how these narratives might work together using a bridging frame that could facilitate meaningful change in the food environment.